British Rowing launches new Go Row Indoor Club initiative

The Go Row Indoor Club initiative has been developed to support increasing demand for indoor rowing exercise classes and to enable community rowing clubs to better utilise their existing gym infrastructure

British Rowing has launched a brand new indoor rowing initiative for community rowing clubs to help drive participation in the sport.

The Go Row Indoor Club initiative has been developed to support increasing demand for indoor rowing exercise classes and to enable community rowing clubs to better utilise their existing gym infrastructure.

A new Go Row Indoor Club support package will provide community rowing clubs with the training, support and materials needed to run Go Row Indoor exercise classes within their club settings, at times when rowing machines and club gym space is not typically being used by club members.

The Go Row Indoor classes are designed to appeal to people in the local community looking for new forms of group exercise. With indoor rowing working 85% of muscles, and providing a low impact, high intensity workout, it is a great way to get active in 2019.

Helen Rowbotham, British Rowing’s Director of Innovation, said: “We are launching the Go Row Indoor Club initiative to help create more opportunities for people to take part in indoor rowing classes through our existing club network. Our rowing clubs have highly motivated instructors, great facilities and equipment to deliver this type of activity, and currently it’s not being fully utilised across the country.

“The initiative includes a full support package for clubs that want to get involved and will provide rowing clubs with the opportunity to broaden their appeal locally, attract new people to the club and generate additional revenue.”

Bristol Ariel Rowing Club, who were part of a Go Row Indoor Club pilot, are already seeing the benefits.

Julien Tavener, Bristol Ariel Rowing Club’s Go Row Indoor Club Co-ordinator and Instructor said: “The Go Row Indoor Club initiative has enabled us to provide an exciting and professional new exercise option to residents in our local community.

“Thanks to the support package provided by British Rowing, which included training and access to materials via British Rowing’s Go Row Indoor Brandhub, we’re confident in delivering a regular series of Go Row Indoor classes that are bringing in much-needed revenue and exposing the club and our unique facility to vibrant new audiences.”

Rowbotham added: “We’re encouraging all rowing clubs to sign-up to the Go Row Indoor Club initiative, so we can work together to help grow the sport.”

For more information about the Go Row Indoor Club initiative and support package and how your club can sign up, click here.