British Rowing partners with LifeJacket Skin Protection
LifeJacket Skin Protection has become the Official Skin Protection Provider to British Rowing
The partnership will see LifeJacket support the GB Rowing Team’s (GBRT) elite athletes with a range of skin protection products at the national training centre, camps and competitions as well as raising awareness of the risks of skin damage to the GBRT, coaches and rowing community through education on all things skin and protection.
Jonathan Sumner, LifeJacket Skin Protection Co-Founder, said: “Skin cancer is the most common cancer in the UK and cases have doubled since the 1990s. It’s forecast to double again over the next 20 years, but unlike other cancers, it’s 90% preventable. We created LifeJacket with the single vision of stopping the increase in skin cancer. We want to provide more people with the knowledge, tools and products to help protect their skin everyday. Because everyday skin protection is all that matters.
“LifeJacket already counts Tokyo 2020 silver medallist Tom Barras and consecutive Men’s eight World Champions from 2022 and 2023, James Rudkin, Sholto Carnegie and Tom Ford as brand ambassadors. Introducing a new agreement to support the whole of the GB Rowing Team, and the broader rowing community, was an obvious, positive next step to continue spreading the message.”
Alastair Marks, CEO of British Rowing said: “Skin safety is an important consideration for all outdoor sports, but rowers, coxes, coaches and umpires are particularly at risk because they spend a great deal of time outside. They face the threat from the elements, from their equipment and – of course – from the sun and UV reflection off the water. Partnering with LifeJacket is a great fit because they have a proven range of high performance products and their commitment to skin health can benefit our athletes and the whole rowing community.”
LifeJacket Skin Protection is a brand leading the conversation around daily skin protection. With a vision to stop the increase in skin cancer, one of the world’s most common and preventable cancers, LifeJacket Skin Protection works extensively to provide people with the knowledge, tools and products to better protect their skin. Developed and made in Britain, LifeJacket Skin Protection produces a range of high-performance and year-round skincare and UPF 50+ technical wear that’s used and stress-tested by Olympians, pro athletes, sports teams, the military. dermatologists and its own Team LifeJacket athletes.
For more information, visit lifejacketskin.com.
