British Rowing and WATERROWER announce new partnership
The partnership will see WATERROWER continue as the Official Water Rowing Machine of British Rowing
British Rowing and WATERROWER are excited to announce a continuation of their long-standing partnership, making WATERROWER an official indoor rowing partner.
British Rowing members and Inside Indoor subscribers will be able to enjoy a 10% discount on WATERROWER’s full range of products, including WaterRower rowing machines as well as other fitness equipment linked to indoor rowing training via the NOHRD range. WATERROWER will also make a contribution to British Rowing for every machine sold through the partnership, allowing British Rowing to continue to invest in grassroots rowing.
Chris Farrell, Head of Community at British Rowing, said: “It’s fantastic to renew this partnership after an extremely exciting year for rowing in the UK. WATERROWER shares our vision of growing the sport of rowing, both on the water and on the machine. We are really excited to continue our work together to provide opportunities and ways to increase engagement to rowing via joint campaigns, community projects, Inside Indoor and British Rowing member incentives.”
Ben Duggan, at WATERROWER, said: We’re delighted to continue our partnership with British Rowing and support the growth of rowing at all levels. At WATERROWER, we believe indoor rowing is a powerful tool for fitness, training, and community engagement. By extending this collaboration, we’re not only reinforcing our commitment to the sport but also ensuring British Rowing members and Inside Indoor subscribers have access to premium equipment with exclusive benefits. We look forward to working together on initiatives that inspire more people to experience the many benefits of rowing.”
Shop the British Rowing WaterRower machine now
About WATERROWER
WATERROWER has been designing high-quality fitness equipment since 1988. Invented by Yale engineer and USA Rowing National Team candidate John Duke, the WATERROWER was created to replicate the experience of rowing on water, capturing the sound, resistance, and physiological benefits of the sport. With a focus on both performance and design, each machine is handcrafted from sustainably sourced wood, inspired by the simplicity and craftsmanship of Shaker furniture. Designed to complement any space, it offers both an effective workout and a timeless aesthetic.
As part of the WATERROWER | NOHRD group, this commitment extends to a wider range of fitness equipment. NOHRD applies the same principles of quality and craftsmanship to its strength and cardio range, handcrafted in Germany using the highest quality materials. Together, WATERROWER and NOHRD create sustainable, design-led fitness solutions for any environment.
