British Rowing announces new partnership with Kukri Sports
British Rowing is excited to announce Kukri Sports as its official teamwear partner
This collaboration marks an exciting chapter as both organisations join forces to empower the rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite athletes.
Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and competitions nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping British Rowing promote inclusivity and excellence throughout the sport.
“We are honoured to partner with British Rowing,” said Andrew Ronnie, Group CEO, Kukri Sports. “At Kukri Sports, we recognise the importance of specialized sportswear for athletes’ performance and success. This partnership is an incredible opportunity for us to work closely with British Rowing to create products that truly meet the needs of rowers at every level, whether they’re training, competing, or celebrating their love for the sport.”
Through this partnership, Kukri Sports will provide branded gear at British Rowing’s major events, including the British Rowing Club Championships and British Rowing Masters Championships. GB Rowing Team athletes will also be racing in Kukri sportswear on the world stage, and the England Team similarly at Home International and Commonwealth competitions. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness of rowing across the country.
British Rowing CEO Alastair Marks said, “We are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB Rowing Team athletes, club rowers, volunteers and staff on and off the water. With co-created on-water wear we hope this partnership will help take our performance to the next level across the whole sport.”
The new partnership between Kukri Sports and British Rowing is set to elevate the sport of rowing, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.
