Digital Marketing Executive

June 15, 2022

British Rowing is a sports business on the move and the Marketing team are looking to tell the story of this fantastic and inspiring sport. We aim to provide the best possible experience for our incredible 530 rowing clubs across England and 30k members. Our ambition is to hit 100k members by 2025 and to do this we need a dynamic Digital Marketing Executive who has a passion for building communities.

When you join British Rowing, you will be joining a driven and passionate team that stretches across all levels – from our amazing and inspiring Olympic and Paralympic athletes and coaches, through to our CEO and the hundreds of volunteers that underpin our sport.

The ideal candidate is a results-oriented digital marketing executive with experience driving awareness, engagement, leads, acquisition and retention for a successful business. They will be responsible for creating and executing marketing campaigns across all channels.

Specifically, we are looking for someone to:

Create and assist in the implementation of campaigns for our social media and email marketing (MailChimp) platforms and continually test and optimise these campaigns to deliver inspiring, personalised experiences
Work cross-functionally across the Partnerships & Communications team and the wider national governing body assisting both our core marketing function team and our membership and communities teams to build and execute campaigns
Work with the communications team to manage social content strategy & community
Source content for all our digital channels working with writers, bloggers, athletes and the rowing community
Support the maintenance of our current digital platforms and the development of digital infrastructure
Create weekly and monthly reports, transforming organisational data into actionable recommendations to improve business performance
Support on conducting research to generate actionable recommendations to get extremely close to our members and customers and keep them at the heart of our thinking
manage any other projects based on company strategy to achieve growth
Support event delivery

It’s the perfect role for you if you:

Are a team player
Have loads of common sense
Have energy, passion and a sleeves-rolled-up mentality
Someone who will thrive in a fast-paced, innovative and team-oriented environment
Are a data-driven individual who enjoys finding ways to improve everything they do
Have at least 2-years’ experience in digital marketing
Can get hands on in building and delivering campaign
Have experience working for a high-growth subscription or membership business working across the marketing funnel driving awareness, acquisition, retention and referrals
Have experience with Google Analytics and Google Ads
Are an excellent communicator and able to communicate complex ideas simply and clearly with an actionable plan

It’s a plus if you have: